Human to Human

Challenge Teen mental health is one of the most urgent conversations happening right now, and one of the hardest to start. Bring Change to Mind, the nonprofit founded by Glenn Close, had spent a decade building school clubs and reaching youth advocates across the country. But their creative needed to grow with them. The brand had to stop feeling like a resource and start feeling like a peer. Clinical language wasn't cutting it. Teens needed to see themselves in it. Insight The barrier wasn't awareness. It was permission. Teens weren't talking about mental health because they didn't know how to start, not because they didn't want to. The opportunity was to make connection feel low-stakes and human. Not a hotline. Not a campaign. Just a conversation between two people who get it. Solution Over three years I helped shape the visual identity and executed creative across every surface BC2M touches. The Human to Human campaign was built around small, everyday moments of honest connection, designing a brand language that felt grounded in real teen experiences rather than mental health messaging. That work extended into a full website, a 10-year anniversary landing page, monthly social content, digital and print advertising, and a physical deck of conversation cards designed to be hidden in plain sight, passed between students, and shared on social to spark real dialogue. The results speak to how far the brand had come. 60% of teens reported feeling more comfortable starting mental health conversations. BC2M now has 580 active clubs in high schools nationwide, and they're not stopping there.